St. Augustine, Florida

St. Augustine Airbnb Profitability Calculator: 2026 Data

St. Augustine is the oldest city in the United States and a unique Florida tourist destination: Spanish colonial architecture, historic beach, and strong year-round demand. Mature STR market with clear regulation and predictable cultural tourism. Calculate how much your St. Augustine property earns with real data.

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St. Augustine STR market stats

  • Average ADR: $220
  • Average annual occupancy: 68%
  • Typical margin: 42%
  • Best season: March–June + October–December (cultural tourism)

What you need to know about St. Augustine

  • Average ADR: $190–$260 USD by Old Town or beach proximity
  • Average annual occupancy: 64–72%, high thanks to cultural tourism
  • Predictable demand: history tourists, romantic weekends, events
  • Moderate entry: STR-friendly homes from $310K USD
  • Key events: Nights of Lights (November–January), colonial festivals, destination weddings

Rules for running an Airbnb in St. Augustine

  • City of St. Augustine: STR requires Special Use Permit in residential zones
  • St. Johns County: vacation rental registration + annual BTR
  • Tourist Development Tax: 5% St. Johns County
  • Florida Sales Tax: 6% + local surtax 0.5% = 6.5% total
  • Old Town has specific restrictions to preserve historic character
  • St. Augustine Beach (separate jurisdiction) has friendlier rules than the city

Example properties in St. Augustine

Historic 2BR home in Old Town

  • Income / month: $8,200
  • Expenses / month: $4,400
  • Net profit: $3,800
  • Occupancy: 73%

Mortgage $2,400, fees $1,230, cleaning $450, maintenance $300, historic insurance $200

2BR condo in St. Augustine Beach

  • Income / month: $6,500
  • Expenses / month: $3,500
  • Net profit: $3,000
  • Occupancy: 70%

Mortgage $1,900, HOA $480, fees $975, cleaning $400, maintenance $200

Areas that perform differently in St. Augustine

Not every part of St. Augustine behaves the same. Typical ADR and occupancy ranges by area:

Old Town (Historic District)

  • ADR: $230–$320
  • Occupancy: 70–80%

Cobblestones and colonial architecture. Premium ADR but restrictive STR zoning — verify.

St. Augustine Beach

  • ADR: $170–$240
  • Occupancy: 68–78%

STR-friendly beach, less strict rules. Sweet spot for investors.

Anastasia Island

  • ADR: $190–$270
  • Occupancy: 66–76%

Oceanfront, historic lighthouse. Good family demand.

Vilano Beach

  • ADR: $160–$230
  • Occupancy: 64–72%

Quieter north coast. Lower entry cost than Anastasia.

World Golf Village

  • ADR: $150–$210
  • Occupancy: 60–70%

Golf communities, corporate + golfer demand.

When demand spikes in St. Augustine

Hosts who scale keep their calendar open for predictable peaks and raise ADR when they know the wave is coming.

Mid-November–January

Nights of Lights

City lit with 3M+ lights; 90%+ weekend occupancy, ADR +40–60%

September

St. Augustine Founders Day

City anniversary celebration (oldest in the US)

Mid-February

Greek Festival

Short local + regional demand spike

November

Lincolnville Festival

Historic African-American culture; specific cultural demand

March–April

Spring Break + Easter

90%+ beach occupancy; ADR +50% on oceanfront

Your break-even point in St. Augustine

With an average ADR of $220/night in St. Augustine and 68% occupancy, knowing your break-even point is the difference between operating blind and operating like a pro. The calculator gives you your minimum nightly rate, marks your exact break-even, and projects income, profit, and margin in real time.

Calculate your break-even point

About Airbnb in St. Augustine

Is it legal to run Airbnb in St. Augustine?

It depends on the zone. The city requires a Special Use Permit in residential areas — the process can take months. St. Augustine Beach and St. Johns County zones are friendlier. Verify zoning before buying.

How much can a St. Augustine Airbnb earn?

A historic 2BR in Old Town generates $6,500–$9,500 USD gross/month. A beach condo: $5,000–$7,500. Cultural tourism keeps occupancy high year-round (no extreme low season like Miami).

What makes the St. Augustine market unique?

Predictable diversified tourism: history, romantic getaways, events (Nights of Lights draws 1M+ visitors), destination weddings, and proximity to Jacksonville. Less volatile than pure beach markets, better fall/winter performance.

Old Town or St. Augustine Beach for investing?

Old Town: higher ADR ($230–$300+), cultural demand, but strict regulation and difficult permits. St. Augustine Beach: friendlier rules, moderate ADR ($170–$220), beach + Old Town proximity. Beach is more predictable for beginners.

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