Jacksonville, Florida

Jacksonville Airbnb Profitability Calculator: 2026 Data

Jacksonville is the most undervalued STR market in North Florida: largest US city by area, low entry costs, mixed demand (beach, business, NFL), and friendly regulation. High net margin thanks to accessible prices. Calculate how much your Jacksonville property earns with real market data.

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Jacksonville STR market stats

  • Average ADR: $175
  • Average annual occupancy: 60%
  • Typical margin: 44%
  • Best season: March–October (beach, events, NFL season)

What you need to know about Jacksonville

  • Average ADR: $150–$210 USD by zone (Jax Beach, Downtown, San Marco)
  • Average annual occupancy: 56–64%, growing with tourism expansion
  • Low entry cost: STR-friendly homes from $220K USD, most accessible in FL
  • Mixed demand: beach (Jax Beach, Atlantic Beach), business, sports (Jaguars NFL)
  • Key events: TPC Sawgrass (golf), Florida-Georgia game, Jacksonville Jazz Festival

Rules for running an Airbnb in Jacksonville

  • Duval County (consolidated Jacksonville): STR allowed with registration and annual BTR
  • Jacksonville Beach: requires specific short-term rental license
  • Tourist Development Tax: 6% Duval County
  • Florida Sales Tax: 6% + local surtax 1.5% = 7.5% total
  • No general minimum-night restriction in most zones
  • Some condo HOAs ban STR — verify before buying

Example properties in Jacksonville

2BR condo in Jacksonville Beach

  • Income / month: $5,600
  • Expenses / month: $3,000
  • Net profit: $2,600
  • Occupancy: 70%

Mortgage $1,650, HOA $420, fees $840, cleaning $350, maintenance $200

3BR home in San Marco

  • Income / month: $7,400
  • Expenses / month: $3,900
  • Net profit: $3,500
  • Occupancy: 73%

Mortgage $2,100, fees $1,110, cleaning $450, maintenance $250, utilities $250

Areas that perform differently in Jacksonville

Not every part of Jacksonville behaves the same. Typical ADR and occupancy ranges by area:

Jacksonville Beach

  • ADR: $180–$260
  • Occupancy: 68–76%

Relaxed beach, near TPC Sawgrass. Family and golfer demand.

Atlantic Beach / Neptune Beach

  • ADR: $170–$240
  • Occupancy: 64–72%

Quieter and residential. Longer stays, Canadian snowbirds.

San Marco / Downtown

  • ADR: $140–$200
  • Occupancy: 60–70%

Historic, restaurants and arts. Business travel on weekdays.

Riverside / Avondale

  • ADR: $130–$190
  • Occupancy: 60–68%

Historic charm homes. Very low entry cost.

Mayport / South Beaches

  • ADR: $150–$220
  • Occupancy: 60–68%

Southern coast, family-friendly. Price/profitability sweet spot.

When demand spikes in Jacksonville

Hosts who scale keep their calendar open for predictable peaks and raise ADR when they know the wave is coming.

Mid-March

PLAYERS Championship (TPC Sawgrass)

ADR 2–3× for 4 days; zero availability near Ponte Vedra

September–January

Jaguars home games (NFL)

ADR +30–50% on home-game weekends

Last Saturday of October

Florida-Georgia Game ("World's Largest Cocktail Party")

ADR 2–3× for 3 days, massive regional demand

Early March

Bike Week (Daytona, regional)

Overflow from Daytona; ADR +20–30%

June–August

Summer beach season

Sustained family occupancy at beaches; weekly stays

Your break-even point in Jacksonville

With an average ADR of $175/night in Jacksonville and 60% occupancy, knowing your break-even point is the difference between operating blind and operating like a pro. The calculator gives you your minimum nightly rate, marks your exact break-even, and projects income, profit, and margin in real time.

Calculate your break-even point

About Airbnb in Jacksonville

Is it legal to run Airbnb in Jacksonville?

Yes. Duval County (all of Jacksonville) allows short-term rental with registration and annual Business Tax Receipt. Jacksonville Beach has an additional specific license. No general minimum-night restrictions — one of the most STR-friendly cities in Florida.

How much can a Jacksonville Airbnb earn?

A 2BR beach condo generates $4,500–$6,500 USD gross/month. A 3BR in San Marco or Riverside can reach $6,500–$8,500. Typical net margin is high (40–48%) thanks to low entry cost and accessible financing.

What are the best areas to invest?

Top performers are Jacksonville Beach (beach tourism), San Marco (charm + restaurants), Riverside (culture), Downtown (events, NFL), and Ponte Vedra (premium golf/beach). Near JAX airport there is also corporate demand.

Why consider Jacksonville vs. Miami or Orlando?

Much lower entry cost (STR-ready home from $220K vs. $400K+ in Miami), friendlier regulation, less competition, and typically higher net margin. Trade-off: lower ADR and slightly lower occupancy. Ideal for cash-flow investors over appreciation plays.

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